Microsoft has made many big moves over the years, but the biggest one yet was the purchase of Activision Blizzard for nearly $69 million. This is the biggest move yet mainly because this isn’t just about the acquisition itself. This is also huge in its own right because this means that Microsoft has created its own Gaming division. What’s the next step?
One of the first points of interest about the acquisition of Activision Blizzard is that it will essentially work like a platform. Phil Spencer is making this move so gamers can play across the following platforms:
- The cloud
Read more about Activision Blizzard here: https://www.crunchbase.com/organization/activision
Referring to Spencer as the “Xboss” by those who follow Xbox, he came into his own when he was placed within a senior team at Microsoft in 2017. He was already named the corporate vice president of gaming. That’s a prestigious title for someone in a short period of time, and a great testament to his knowledge and experience in game creation and growth within the business.
A previous acquisition with a company named Bethesda, has encouraged Microsoft to continue to put money into the gaming industry. It’s been a great run, and with the winter season in many states, gaming rates are even higher. This newest acquisition of Activision Blizzard.
As games continue to evolve, there’s no doubt that Microsoft will continue to do garner its efforts into more games and the options available to gamers. Utilizing mixed platforms to make more gaming available gives them a major edge over other software companies.
Heading into the holidays, the company surpassed its expectation of Game Pass subscribers, exceeding 25 million. The holidays gave Microsoft and Phil Spencer a leg up into the industry, putting them head and shoulders above the rest.
Gaming is fun, and now it’s more widely available in different forms for beginners and the most advanced all-day gamers.