New research by Network’s Brand Lift Studies, conducted by Edison Research shows that Podcastone has a very favorable reception among the audio-on-demand programming consumers, says Podcastone Executive Chairman, Norman Pattiz. The research in the last half of 2016 indicates that the product awareness and willingness to buy Podcastone branded programs rose from 7% to over 60%.
According to Pattiz, the fact that over 60% of the interviewees could mention some specific Podcastone brand post campaign is proof of how effectively his company’s advertising techniques work. Backing the statement by Pattiz, Edison Research VP, Strategy Tom Webster, affirmed that the comprehensive studies focused on five main Podcastone national consumer brands, products, and services.
“The first-of-its-kind study by Edison Research showed the considerable positive impact of podcast advertising on brand recall, intent to purchase, and recall of specific messaging,” stated Tom Webster.
Norman Pattiz, while outlining the particular findings of the Edison Research, noted the following positive feedback:
- Independent consumer Podcastone product awareness rose by 24% for lawn and garden products, 37 % for automobile aftermarket product, and 47% for financial services products.
- The automobile aftermarket product specific campaign message improved by 60% while that of the casual dining restaurant brands was better by 76%.
- Over 33% of interviewees returned a “very favorable” opinion on automobile aftermarket product, while only18% had similar views previously.
- 22% of the respondents were “very likely” to start using a lawn and garden product, up from 16% in the pre-study.
Norman Pattiz on Podcastone’s Multi-Layered Advertising
While reflecting on the findings by Edison Research, Pattiz, who launched PodcastOne towards the end of 2012, was more than excited. “Our intention in carrying out the study in partnership with Edison Research was to independently find out the impact of podcast advertising,” says Pattiz. “These results confirm that our multi-tiered approach to integrated advertising and measurement work.”
Norman Pattiz, the founder and CEO of PodcastOne, is a man with over 40 years of experience in radio syndication, according to a four-page article in the Forbes magazine’s Global Change Makers in May 2016. Pattiz is also the founder of Westwood One, the largest provider of news, sports, entertainment, talk, and traffic programming to the broadcast industry in America.
Pattiz has made Podcastone the leading producer and distributor of audio-on-demand programming. PodcastOne’s popular line-up of personalities and brands include Adam Carolla, Shaquille O’Neal, Steve Austin, Dan Patrick, Heather Dubrow, Larry King, and Chris Jericho. Other celebrities also on Podcastone include Penn Jillette, Nicole “Snooki” Polizzi, Laura Ingraham, Dr. Drew and TheCHIVE, WNYC’s Radiolab, Freakonomics, and over 200 more of today’s most popular podcasts.