How Online Reviews Have Brought Greatness to Fabletics

Fabletics is one of the most popular fashion brands. It has a unique model that allows people to subscribe and get regular shipments of their favorite fashionable clothes. It already has over one million subscribers! Their secret lies in their leveraging the power of online reviews, also known as the owner of the crowd.

 

Reviews are important. They increase your revenue. For example, according to Yelp, just a half star increase in a rating caused restaurants to sell out nineteen percent more times. A one star increase in a rating led to a five to nine percent increase in revenue. This shows that ratings and reviews do have a direct impact on your sales and revenue. This will depend on your industry, but you can benefit from online reviews no matter which industry you are in.

 

Reviews also drive repeat customers. As mentioned, Fabletics has over one million subscribers. They have over thirty thousand reviews on Trustpilot alone, and their Trust Score is eight point two, a very high score. Fabletics made their reviews an integral part of their marketing strategy. They encourage customers to leave reviews, and they always reply to the reviews. This is important to Fabletics, as eighty five percent of their revenue comes from repeat customers. Of their new customers, seventeen percent are referred by existing paying members.

 

There are so many options out there for leveraging online reviews. You can get reviews on Yelp, one of the most popular review sites. Over twenty eight million people even have the Yelp app installed on their phone. Trustpilot is another popular review site, with over twenty thousand new reviewers coming to the site each day.

 

Fabletics also knows that customer reviews are a great way to get a feel for what their customers actually want. It is a way to get feedback on ways the company can improve. Many companies claim they care about their customers, but very few actually put themselves in the customers’ shoes and see how they can improve themselves.

 

Online reviews are trusted by consumers. In fact, eighty four percent of people say that they would trust online reviews as much as a recommendation from a trusted friend or family member. This number goes up each year, according to a yearly study by Brightlocal. It is also common for people to search for reviews, with over fifty percent of people searching for online reviews on a regular basis, again a number that keeps going up each year.

 

Kate Hudson, the actress who starred in the film Almost Famous, may not have a formal business background, but she certainly knows how to run a business. She has been with the team at Fabletics since day one, and she has had a major impact on their growth rate. She has come up with strategies that helped them improve their conversion rates and marketing strategies. She helped them get a top rating with the BBB. Take the Fabletics lifestyle quiz to discover which clothes are best for you.

Fabletics Goes For the Offline Shopper

Fabletics is an awesome company that has managed to lure a lot of customers. It has become one of the companies that lots of women go to and sign up for the subscription services. They can do this by taking a style quiz that allows the website to gain and process information on the type of clothes that they like to wear for working out.

This has worked to the advantage of a lot of women that don’t have time to shop.

 

It is one of the best things about utilizing a site that has a ton of different garments. There are so many clothes on the website that many people just don’t have the time to check out everything that is there. That is the main reason why so many people appreciate the style quiz and the subscription services that are available for the Fabletics site. This was one of the goals that Kate Hudson had, but it was only part of the equation.

 

The other thing that she was planning to do was create an atmosphere where people could see clothes online and then make a connection with a physical store. This is the reverse showcasing that she did in order to gain an audience. She wanted to open more brick-and-mortar stores, and she is planning to do this in a big way in the next five years. With more than a hundred stores coming into place it will be no problem for Kate Hudson to compete with many other department stores where women may be buying clothes right now. This is the ultimate goal for Kate because she knows that there are limitations with the online crowd.

 

She can get to a certain number of people, but at some point she has to consider other shoppers that she is missing. Even though Fabletics is a company that has spread wings to Australia and Canada, there still are limitations for what this brand can actually bring to the table. There are people that do not shop online. Lots of women that are trying to get into fitness clothes are going to want to try these garments on. That is something that is necessary if you’re going to be comfortable with working out. No one wants to order garments that are too tight only to find out that their workout process is hindered because they don’t have comfortable clothing.