Luiz Carlos Trabuco recently cemented his status as one of the leading finance entrepreneurs in Brazil. With the billion dollar purchase of HSBC, Trabuco has successfully clawed back to the pinnacle of leadership within private banks, and ultimately became a force to reckon with. Surprisingly, Trabuco initial take over as the President of Bradesco was overwhelmingly met with stiff competition and criticism from pundits. After all, the bank had lost the lead to its main rival, Itau Unibanco and Carlos Trabuco had been mandated with restoring the bank’s former glory.
According to Luiz Carlos Trabuco, Leadership in itself should not be considered as a goal, but instead, an opportunity for leaders to perform the best duties in the areas they serve. Courtesy of an approval from the Board’s Chairman, Lazaro Brandao, Trabuco made the bold move of purchasing HSBC for a reasonable $5.2 billion in 2015. With such an impressive acquisition, Bradesco has undeniably flexed its muscle in the leadership of the private sector. According to analysts, the new acquisition has surpassed Itau Unibanco in terms of total investment funds, the number of account holders and the size of the branch network. More importantly, Bradesco is line to surpass its main rival in terms of loans granted, deposits and assets owned.
While addressing a congregation of journalists, Trabuco lauded the acquisition terming it as a strategic move that enable the company to achieve at once what would have taken it six years to realize through organic growth. Pending approval from the regulatory agencies, Trabuco was unanimously crowned as the “entrepreneur of the year in Finance” by DINHEIRO Magazine.
Luiz Carlos Trabuco’s Background
Born in 1951 in native Marilia, Trabuco is a living embodiment of hard work pays, having overcome various obstacles to holding such a powerful position. Trabuco is an alumnus of the University of Sao Paulo with a Bachelor’s Degree in Political Science. His initial interaction with the Bank began in 1969 as a low entry employee before scaling the corporate ladder to his current position. Having gained adequate experience, Trabuco was promoted to the managerial position which he confidently ran from 2003 to 2009 with poise and sophistication.
During his tenure, Luiz Carlos Trabuco is credited with contributing over 30% of the Bank’s profits to date. Additionally, Trabuco oversaw the renewal of leadership cadres by building networks with executives as well as forming a corporate university. Interesting enough, Trabuco single-handedly promoted efficiency and his one-man approach on strategy and plan of action significantly raised the Bank’s status among its peers.
Upon a closer review, the appointment of the President is unlike any other, with only the toughest and most competent making it into the next round. With over three decades’ worth of experience, Trabuco has proven to possess all the necessary qualities needed to successfully run the Bank as the President.
Current Market Statistics
Luiz Carlos Trabuco’s appointment as President couldn’t have come at a difficult time especially with the unfavorable economic environment in Brazil. At the grass root level, economic development is rapidly declining with a resultant negative result on the balance sheets. According to verified statistics from Credit Suisse, Bradesco’s return to equity has been reported as 21.3% in 2009, compared to a much higher 23.4% in 2008.
However, such percentages are expected to radically improve in the next few months as the economy recovers from the current turmoil. In an up-close interview with Luiz Carlos Trabuco, the highly successful manager hardly exudes the aura commonly associated with most bankers. He is quite simple, calm and hardly encourages extravagant habits.
His impressive resume includes powerful positions as the executive director of Bradesco between 1992 and 1998, as well as serving as the Chief executive between 1999 and 2005.