Fabletics Goes For the Offline Shopper

Fabletics is an awesome company that has managed to lure a lot of customers. It has become one of the companies that lots of women go to and sign up for the subscription services. They can do this by taking a style quiz that allows the website to gain and process information on the type of clothes that they like to wear for working out.

This has worked to the advantage of a lot of women that don’t have time to shop.

 

It is one of the best things about utilizing a site that has a ton of different garments. There are so many clothes on the website that many people just don’t have the time to check out everything that is there. That is the main reason why so many people appreciate the style quiz and the subscription services that are available for the Fabletics site. This was one of the goals that Kate Hudson had, but it was only part of the equation.

 

The other thing that she was planning to do was create an atmosphere where people could see clothes online and then make a connection with a physical store. This is the reverse showcasing that she did in order to gain an audience. She wanted to open more brick-and-mortar stores, and she is planning to do this in a big way in the next five years. With more than a hundred stores coming into place it will be no problem for Kate Hudson to compete with many other department stores where women may be buying clothes right now. This is the ultimate goal for Kate because she knows that there are limitations with the online crowd.

 

She can get to a certain number of people, but at some point she has to consider other shoppers that she is missing. Even though Fabletics is a company that has spread wings to Australia and Canada, there still are limitations for what this brand can actually bring to the table. There are people that do not shop online. Lots of women that are trying to get into fitness clothes are going to want to try these garments on. That is something that is necessary if you’re going to be comfortable with working out. No one wants to order garments that are too tight only to find out that their workout process is hindered because they don’t have comfortable clothing.